Client Overview

A returning Purposeful Press client needed a professionally designed retractable banner for community outreach events, vendor shows, and public visibility. They also needed supporting materials that kept the brand consistent across all touchpoints.

Project Challenge

Before working with us, the client had no cohesive print materials and struggled to make their brand stand out in busy event spaces. They needed a design that was bold, clear from a distance, and visually aligned with their message.

Services Provided

• Retractable banner design

• Print-ready formatting (bleed, margins, CMYK setup)

• Typography & layout

• Supporting print collateral (flyer or postcard concept)

• Mockups for client approval

Creative Approach

For large-format prints, clarity is everything — so we built a design that was:

• High-contrast and easy to read from 10–20 feet

• On-brand with strong color styling

• Minimal yet impactful

• Aligned with the client’s existing brand identity

We used a vertical visual hierarchy that placed the brand statement at the top, supporting visuals in the center, and CTAs at the bottom for eye-level readability.

Final Deliverables

• Full-size retractable banner layout

• High-resolution print files

• Digital mockup previews

• Matching print collateral for event distribution

Impact

The banner helped the client stand out at events, improved brand recognition, and created a cohesive, professional look in both digital and physical spaces.

The quality of the printed banner matched exactly what was designed — consistent, polished, and ready for any event setup.