CLIENT:

Independent Daycare Provider

OBJECTIVE:

Transform an existing sole proprietor daycare into a fully established corporation with a professional brand identity, digital presence, and promotional materials ready for enrollment growth.

THE CHALLENGE

The client had been running her daycare as sole proprietorship, no branding, and no digital tools. She needed:

• A legally registered corporation

• A professional business address

• A domain & custom email

• A visual identity that parents trust

• Marketing materials to attract new families

OUR SOLUTION

We created a complete business foundation + brand launch package.

Business Setup

✔ Registered corporation with the state

✔ Setup of virtual mailbox

✔ Domain registration

✔ Professional business email created & configured

Brand Identity

✔ Custom daycare logo

✔ Color palette & typography

✔ Visual direction & brand personality

Marketing Materials

✔ Digital flyer for social promotion

✔ Print-ready flyer for community outreach

✔ Branded announcement graphics

CREATIVE APPROACH

Our goal was to create a brand that felt:

• Welcoming, warm, and child-centered

• Professional enough for parent trust

• Consistent across digital, print, and signage

• Ready to scale as the daycare grows

We paired soft color tones with playful, friendly shapes and modern typography to create a brand identity that feels safe, nurturing, and reliable.

FINAL DELIVERABLES

• Corporate registration documents

• Virtual mailbox account

• Custom branded email

• Logo & brand assets

• Marketing flyer (digital + print)

• Social media announcement templates

RESULTS & IMPACT

The daycare now operates as a fully recognized corporation, giving the client:

• More legitimacy and trustworthiness

• A professional brand parents confidently engage with

• Marketing tools that clearly communicate her services

• A cohesive digital presence ready for future website expansion

This transformation positioned the client for increased enrollment, community visibility, and long-term business growth.